To fetch…. To go and get, to summon and collect, to bring, carry, deliver, convey, ferry and transport. To achieve a particular price when sold. To raise, to yield, to make, earn, cost or amount to. A game that you play with your dog and wanna-be slang for the coolest of cool.
Meet Fetch Lane, an online platform that connects those seeking to shop Cruelty-Free, with local makers, creators & brands. On Fetch Lane we can find independent makers doing world-changing good by changing the game! Cool, sustainable things made by cool sustainable peeps. They find it, we buy it…….OMG, thats just so fetch! We get chatting with kindred spirits Ed & Rachael aka Fetch Lane.
Who are you and what do you do? Ed & Rachael. We are from Fetch Lane, an online marketplace for people to shop ethical, sustainable &most importantly, cruelty-free products.
Can you tell us a little bit about Fetch Lane? Fetch Lane is on a mission to create the most sustainable shopping experience possible (much like SCR!). We aim to do this by allowing you to shop your values with products that are not only ethical but are made independently by makers & local brands. ‘Ethical Made Easy’ we call it.
Are there any projects (professional or personal) that you are especially proud of? We are extremely proud to have a platform where we can promote the work of ethical brands, local talented makers & even charity organisations to a wider audience.
What kinds of ideas and things are you working on at the moment? We are currently working on recruiting more vendors that are ethical in nature. We are always searching for the next great ethical story. We are also focussing more on reusable everything! The future generations won’t have the luxury of discarding everyday items in the way we have been doing this, as this simply won’t be sustainable. What you guys do is great, which why up-cycling and re-selling old clothes and items is a wonderful way to do good!
What is a social conscience? Why do you have a social conscience? Why does it matter? We believe that every person and business can have a positive effect on the world and can have an impact in their own way. Having a social conscience to us is to act in a way that aligns with your values to create that impact. This matters because it’s the small things that make a big difference. This makes for a kinder and more positive world, when we can all align on a social conscious, the world will begin to move in the right direction (or at least that’s how we see it).
What tips can you share about being aware of your impacts on the world? The most important, yet difficult thing to do is to go to the end of the supply chain. What we mean is, if you can’t feel good about what happens at the end of the chain ie terrible labour conditions in the fashion industry or animal cruelty in skincare, then you need to question if you want to contribute dollars to that brand. This is a great way to really think about your impact, but it can be easier said than done. Just do your best to look into the items you buy and try and support those engaging in ethical practices.
What is success, how do we measure the “good” we do? I think success is different for everyone, we personally measure success in our impact to reduce cruelty in the world. For us its how many people can we influence and encourage to shop differently and to choose cruelty-free. There are alternatives in skin & body care, leather, makeup, fur, etc.
Do you become disillusioned? And if so, how do you remedy that? When trying to shift behaviours and create the change you can come across a lot of obstacles and barriers. Sometimes it can feel like an insurmountable task to really have an impact. When this happens we find the best way to remedy these feelings is to focus on the ‘why’ of what we are doing and remember that any positive steps have a real effect on the world. We now look to make incremental steps and try to just keep pushing forward every single day.
When you look into your crystal ball, what do you hope to see? Our dream is for a cruelty-free world. What this looks like is a world where no cruelty or exploitation is required for the production of any products or services. We want to see a world where people support only ethical brands and practises.
What is your absolute favourite thing to do? Travelling would have to be our favourite thing! Anywhere warm with great beaches and great (vegan) food 🙂
What’s the best or the worst advice you’ve ever received? Not so much advice but statements or quotes would be Best: “a lot of smalls make a big” & “If we could live happy and healthy lives without harming others, why wouldn’t we?” Worst: “That’s just how it is”
What other budding artists / entrepreneurs / creatives / initiatives do you love? Gary Vaynerchuk is a favourite entrepreneur for his energy, drive and no-nonsense approach to life and business. Pam Ahern, Phillip Wollen & Lyn White are idols locally who do incredible work for animal welfare in Australia.
Where can we find and follow you? www.fetchlane.com.au or on Instagram @fetchlane
We love hearing from like-minded individuals so you can also say hello at any time at email@example.com